Coffee franchises continue to see growth as the coffee industry grows larger along the East coast and into the South. The specialty business that became the pulse of Seattle streets has spread East and with it franchises that offer anyone with available funds the opportunity to be self-employed. The idea of the coffee franchise is unique in that many of these businesses are known only to a small cluster of the population and are not nationally recognized names. This is something to consider when evaluating the pros and cons of opening a franchise instead of opening an independent cafe. There are certainly benefits of opening a recognized brand, even if the owner is not in an area where name recognition will be a factor. By definition, the franchise will have already developed the processes needed to run a successful business. This translates to a higher rate of success for the new cafe owner because he or she will not have to reinvent the wheel.

Opportunities to franchise usually include help with a business plan and help with site location and training. In addition, a coffee franchise will give the new owner a list of suppliers, suggestions on how much staff is needed, and creative marketing materials. If prospective business owners love coffee and have a keen business sense, investing in an established business may limit their ability to develop the business the way they would like. However, owners do not need to have a personal passion for this drink to be successful in the industry. Coffee franchises make it easy for business owners to be little more than investors. They have taken the guess work out of the business and have set up processes where owners can come in, fill in the necessary pieces in the way of staff and supplies and then begin the maintenance of their successful venture.

There are many opportunities to consider, ranging in prices that seem fair and reasonable to those that seem almost inconceivably expensive. Well-known coffee franchises can run over a quarter of a million dollars, which makes a person wonder how much the company would need to sell to pay its bills. Regardless of how unbelievable it may seem these businesses have proven to be a good investment, with even the smallest ones generating up to $150,000 or more in the first year of business. With the start-up costs and coffee franchise fees being an attractive and competitive investment, the return on investment in this industry makes this one of the most appealing start-up businesses available. Even with the proven success of coffee shops, potential owners need to be aware of the risks. It is important to weigh all risks and advantages honestly before deciding to invest this, or other ventures. "For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it?" (Luke 14:28)

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