The revenue that you earn from Google AdSense program is totally dependent on you and your abilities. Here are some tips that you can use to get the best results from your AdSense Ads:
1. Use channels: Channels help you in conducting a better analysis of the performance of your AdSense Ads. You can use custom channels [...]

Getting paid through AdSense program
Once you have setup your AdSense account and updated your website with AdSense code, you would surely be looking forward to earning some revenue from the AdSense Ads. Though revenue will start accruing to your AdSense account almost immediately, the actual payments to you are based on certain rules that Google [...]

Making the AdSense Ads suit your website – Part 1 (shape and size)
Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask [...]

Making the AdSense Ads suit your website – Part 2 (Color of Ads)
Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your [...]

Google AdSense: Understanding Alternate Ads and PSAs
We all know that Google AdSense works by serving targeted Ads to the websites that are enrolled with the Google AdSense program. However, there are instances when no targeted Ads are available for a website e.g. the website might be catering to such a topic or subject for which [...]

Google’s Ad filtering mechanism.
Google’s filtering mechanism for Ads is based on a number of factors. Let’s take a look at some of these factors:
1. Relevance to content: This is the single most important Ad filtering criterion that is used by the Google AdSense program. In fact, it is this filtering concept that gives Google AdSense program [...]

An introduction to AdSense for Search
While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?
‘AdSense for Search’ is how [...]

Making the AdSense Ads suit your website – Part 3 (Positioning of Ads)
The four important properties that help in making the AdSense Ads look good on your website are – shape, size, color of the Ads and their positioning. While the first three can be customized using the customization options provided by Google, ‘positioning of [...]

Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite [...]

Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. [...]