Google AdSense: Understanding Alternate Ads and PSAs
Google AdSense: Understanding Alternate Ads and PSAs
We all know that Google AdSense works by serving targeted Ads to the websites that are enrolled with the Google AdSense program. However, there are instances when no targeted Ads are available for a website e.g. the website might be catering to such a topic or subject for which no relevant Ads/advertisers are available. In such a case, Google serves alternate Ads i.e. content of your choice. If you have not specified any content as Alternate Ads, Google AdSense program treats PSAs i.e. public service Ads as alternate Ads and serves them on your website. These PSAs are charitable Ads that don’t contribute to your revenue. So, unless you are looking to do charity (which could mean lessening of revenue for you), you must specify Alternate Ads upfront.
Here are the options that you have for alternate Ads (your choice of content):
Color: A number of people use color for alternate Ads. This involves specifying a valid hexadecimal color code (or you can choose from the color palette provided by Google) for the alternate ad. The choice of color would be such that the ad becomes invisible. This is easily achieved by setting the color of the ad same as the background color of the page.
Image: An image can also be used as an alternate ad. You can either have this image link to some other web page (in such a case you will need to specify an html as alternate ad) or you may just use it as such (for, maybe, enhancing the beauty of your web page).
Another good option is to use ‘Collapsing ad units’. ‘Collapsing ad units’ code will squeeze the ad units that are not utilized (instead of showing the PSAs) on your website. This approach helps in giving a cleaner look to the web page (since the blank areas or non-ad-based images are done away with). It also helps in bringing more emphasis to the AdSense Ads that are displayed on the website.
| Max CPC | Avg CPC | Top Paying Keywords |
|---|
| 96.87 | 31.10 | adverse credit remortgage | ||
| 54.31 | 29.34 | att call conference | ||
| 60.86 | 28.51 | angeles drug los rehab | ||
| 101.30 | 28.23 | att go | ||
| 61.47 | 28.03 | accident car florida lawyer | ||
| 90.48 | 27.11 | at t wireless | ||
| 40.18 | 26.19 | anti spam appliance | ||
| 93.12 | 26.17 | adverse remortgage | ||
| 53.70 | 25.98 | att conference | ||
| 101.26 | 25.84 | at and t | ||
| 141.00 | 23.29 | american singles | ||
| 102.69 | 23.03 | att prepaid wireless | ||
| 69.09 | 22.74 | at and t cell phones | ||
| 53.88 | 22.24 | anti spam lotus notes | ||
| 39.25 | 21.80 | anti spam exchange server | ||
| 133.02 | 21.20 | att wireless com | ||
| 70.76 | 20.80 | angeles criminal defense los | ||
| 41.31 | 20.64 | action class lawsuit vioxx | ||
| 47.61 | 20.28 | attorney law lemon |
|
Would you like to receive the
Full the most paying adsense keywords catalog
|
|
NOTE - I will not sell, trade or rent your personal information to others |
Thank you for reading this post. You can now Read Comments (12) or Leave A Trackback.
Post Info
This entry was posted on Sunday, November 1st, 2009 and is filed under Adsense articles.You can follow any responses to this entry through the Comments Feed. You can Leave A Comment, or A Trackback.
Previous Post: Surprise! Accounting is the Hot New Major »
Next Post: Setting up your Google AdSense account – Part 2 (Essential customizations) »
November 12th, 2009 07:45
Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?
November 12th, 2009 22:12
Hello. Great job. I did not expect this today. This is a great story. Thanks!
November 12th, 2009 22:28
There is obviously a lot to know about this. I think you made some good points about how the home diy market works.
November 12th, 2009 22:40
Hello. Great job. I did not expect this today. This is a great story. Thanks!
November 14th, 2009 09:03
Keep working ,great job! This was what I needed to know.
November 15th, 2009 08:10
Thank you for your help!
November 20th, 2009 09:53
VRy interesting to read it
November 21st, 2009 13:43
In searching for sites related to web hosting and specifically comparison hosting linux plan web, your site came up.
December 9th, 2009 16:32
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..
December 9th, 2009 16:56
Of course, what a great site and informative posts, I will add backlink - bookmark this site? Regards, Money Reader.
December 9th, 2009 17:14
ohhh nice info, keep it coming
December 30th, 2009 18:48
There is obviously a lot to know about this. I think you made some good points about how to motivation works .